Intra-African Trade Fair (IATF) 2018
Under the theme “Transforming Africa”, the IATF - the first of its kind within the continent - provided a unique platform for promoting Intra-African trade and facilitating information exchange in support of an increased volume of trade, especially in the context of implementing the African Continental Free Trade Area (AfCFTA). We provided numerous services in facilitating the IATF execution. Strategy, PR, Media relations and Project Management were at the centre of our provided services, as well as Social Media content production and collateral production for on-site use at the event.
Road to the IATF 2018
The Road to IATF (The Intra-African Trade Fair), began at the launch of the African Continental Free Trade Area (AfCFTA) in Kigali, Rwanda in April 2018. The IATF was launched alongside the AfCFTA and roadshows, where activations and engagements were held in key regions across the continent and abroad.
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Our role led to us implementing global PR and media strategies, increasing visibility about the IATF through press conferences, organised interviews and the release of bespoke digital content with renowned international media houses like CNN and CNBC. We also created and managed social media accounts across multiple platforms, creating targeted content to drive growth and engagement.