THE BEAST FOUNDATION:
LAUNCH EVENT
Former Springbok, Tendai ’The Beast’ Mtawarira, wanted to create a platform to continue his legacy following his retirement from professional rugby and we helped him fulfil that goal by assisting him in setting up The Beast Foundation: an organization that guides young individuals in forging their future by giving them access to sports training, skills development and educational opportunities.
Their launch event was handled by us, from event management to PR to social media management. Given that the launch of the Foundation occurred during COVID-19, it was a hybrid event, with government officials, celebrities, sporting figures and media attending both virtually and in-person. Our on-the-ground approach to their social media
management at the event ensured that it gained immense traction and rounded off a successful launch.
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