THE BEAST FOUNDATION:
PR and Media Relations
One of our main imperatives concerning PR and Media for The Beast Foundation was to create visibility across media channels and highlight the programmes, initiatives and key role players involved. Key to this was to ensure The Foundation had an identity of its own while still leveraging on the power of Tendai Mtawarira’s brand and the affinity he has built with audiences over his career.
There is a lot of noise in this space and competition is high to get Share of Voice (SOV). Through a thorough strategy, understanding of the media landscape and using insights to create unique angles for content, we have been successful in positioning The Beast Foundation and keeping SOV both high and positive.
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