THE BEAST FOUNDATION:
Annual Rugby Bootcamp
Open to both boys and girls aged between 16 and 20 years, The Annual Rugby Bootcamp seeks to find the next generation of rugby stars, and includes rigorous rugby training and life skills development from top professionals and experts, including ‘The Beast’ himself. Our role in the Bootcamp was end-to-end logistical management, concept ideation and execution. We developed and launched the programme, using PR and media to reach participants, sponsors and partners in helping us achieve success in this incredible initiative.
Event and branding and collateral creation also fell under our scope of work, with a complete brand CI being created. Beyond this, we utilised social media to leverage awareness and participation, using paid media and on-site content to truly capture the scope of the event.
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